Some hold that the Reformation held within it the germ of modern atheism, as the emphasis on personal choice for God also must allow for the personal choice against God. On a long view, however, that must have been the point from the beginning. God desires that nobody would fall, but desire implies a lack of domination, an acceptance of the possibility or even probability of rejection. In all, we know that the straight path is narrow and the wayward path is wide.
This is what Joshua told the people of Israel. We concentrate on the "choose this day who you will serve," but there's more there. Joshua emphasized choice in serving God, but in particular he was speaking to those who did not want to serve God, those who in his words found serving God "evil" in [their] eyes." Joshua emphasized his own choice of God, but confronted the rebellious, disgruntled Israelites with a dilemma: either serve their fathers' God, or serve the Amorites' God. There are only two paths, after all, and either we must choose to submit to the God who loves us, or submit to the gods of those who hate us and want us dead.
For our Amorites, whether philosophically atheist or simply uncaring, want not to glorify us but to glorify themselves. They don't want to save us eternally, but to prolong the suffering of this world under the guise of "preserving life." Our Amorites praise the man as opposed to the God who has brought us this far. Our Amorites praise the seemingly immortal god Mammon, who shall be destroyed with his gold in the fires that end the world, as our God and his faithful look on, sad for the great loss but safe eternally. Our Amorites worship science but not the Creator of nature, asking questions of the universe that provoke more questions, not seeking solace in the God who satisfies fully in the waters that satiate all thirst.
Our God made this world for us, and brought us into it, but we are here because of him and the service he asks of us. While in this world, it tries to distract, distort, taint, and corrupt, and destroy us. The gods of the Amorites demand death and blood unending, while our God desires clean hearts and loving service. The King of all that is came to us as a pauper, serving us to his own death, and begs us to let him in to our hearts, knowing that he has made the rock he cannot lift: he has given us the keys to our own hearts.
A beast, a monster, a demon might compel us to be his slaves. Our God asks us quietly, in hopeful patience, and the only time limit is our own.